Automobile Parts Catalog

CLIENT

Automobile Parts Retail

TYPE OF CLIENT

Retail

BRIEF

Design a layout for a printed product catalog intended to inform existing clients about a new, more premium line of offerings.

WHAT WAS DONE

Photoshop was used to enhance the product images and make them more appealing to the target audience. To improve readability, product descriptions were carefully spaced and laid out to give readers a comfortable pace when scanning through the information. One of the main challenges was maintaining a dark background while ensuring long paragraphs remained legible. Using InDesign, several adjustments were made—such as increasing font size and line spacing (leading)—to improve overall clarity and readability.

RESULT

The brochure was mailed to a large number of clients, resulting in increased awareness of the innovative products offered by the retail store. It successfully informed customers about the new premium line and highlighted the brand’s evolving product range. As a result, the company benefited from a noticeable rise in client curiosity and interest, which helped generate new leads and engagement around the latest offerings.

WHAT’S NEXT STARTS HERE.

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