IVGENIA BELIKOV
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Website Design
CLIENT
Smart Camera Solutions
TYPE OF CLIENT
Technology
CATEGORY
Web Design, UI
BRIEF
Redesign an existing homepage and sitemap for the Smart Camera Solutions company. The original website was overloaded with unnecessary code, which significantly slowed down performance. Users struggled to navigate the site, leading to frustration and a loss of interest—and ultimately, potential customers.
WHAT I DID
As the web designer on the team, I proposed several key improvements. The redesigned website features a clearer visual hierarchy, making the content easier to read and navigate. A modern template was also implemented to decrease loading times. Videos and images were optimized as well to ensure good performance.
RESULT
Visitors can now easily find information about the brand and navigate smoothly from the homepage to the purchase page without distractions. For example, we removed visually overwhelming animations that previously hindered the user experience. The website’s load time was significantly reduced, resulting in a smoother browsing experience and improved user retention. Finally, the redesigned site directly supports the company’s primary goal: increasing sales.



WHAT’S NEXT STARTS HERE.
Get in touch at jenya.jacky@gmail.com